“Personal branding is not about you. It’s about putting your stamp on the value that you deliver to others.” – William Arruda
Branding isn’t just for large corporations, social media influencers and celebrities. Everyone has a personal brand either by design or default – including you. That’s why you should be intentional about how you present yourself to those around you.
Your personal brand consists of three things – how you speak, how you dress and how you act. If you want to stand out in your career or business, develop your personal brand. These free online courses can help you.
1. Introduction to Personal Branding
Where: University of Virginia via Coursera
Learning Outcomes:
- Understand what it means to have a personal brand.
- Create a mission statement for your personal brand.
- Systematize on-going brand maintenance strategies.
- Understand the basics of reputation management and digital security.
Cost: Free Online Course (Audit)
Length: 6 hours
Level: Beginner
2. Strategic Self-Marketing and Personal Branding
Where: State University of New York
Learning Outcomes:
- Create personal branding statements to boost your career prospects.
- Devise strategies to manage your personal reputation.
- Set realistic performance metrics to evaluate your career branding initiatives.
- Understand the importance of a strategic self-marketing plan.
Cost: Free Online Course (Audit)
Length: 11 hours
Level: Intermediate
3. Personal Branding for Social Networks
Where: Build Academy via EdCast
Learning Outcomes:
- Develop a LinkedIn Profile and online portfolio.
- Identify the unique characteristics that distinguish you from others.
- Understand the power of building personal networks.
- Use Twitter, Facebook and Instagram to connect professionally with others.
Cost: Free Online Course (Audit)
Length: 21 hours
Level: All levels can benefit from this course.
4. Do Things, Tell People: The Power of Personal Branding
Where: Skill Share Online
Learning Outcomes:
- Create a strong online brand.
- Construct core elements of your personal brand.
- Strategically promote your business and personal brand to others.
- Discover, express and articulate your personal brand.
Cost: Free Online Course
Length: 37 minutes
Level: All levels
5. Going Freelance: Building and Branding Your Own Success
Where: Skill Share Online
Learning Outcomes:
- Develop a clear mission and a strong body of work.
- Market yourself on social media platforms.
- Seize authentic networking opportunities.
- Craft a winning portfolio.
Cost: Free Online Course
Length: 51 minutes
Level: All levels
Want to learn more about personal branding? Check out these podcasts.
- Brand You Podcast (hosted by Mike Kim)
- The Personal Branding Playbook (hosted by Coach Chris)
- Personal Branding Podcast (hosted by Bernard Kelvin Cline)
About Corporate Counsel Men of Color
Our mission at Corporate Counsel Men of Color (CCMC) is to foster diversity and inclusion in the workplace. We provide a support network for men of color in all professions including (but not limited to) legal, finance, education, medicine, healthcare, law enforcement, sales and insurance. Join CCMC to participate in career events and networking opportunities. Corporate Counsel Men of Color is a subsidiary of Corporate Counsel Women of Color.