A wise man once said, “The bad news is time flies. The good news is you are the pilot.”

As we prepare to put 2023 in the history books, we must look ahead to next year.

After all, it’s important to stay ahead of the curve especially when it comes to managing our professional lives.

Here are three trends you should know if you want to take control of your career in 2024.

To ensure a scam-free holiday season, it’s essential to stay aware and informed. In this article, we’ll provide you with a holiday scam defense plan to help you shop smart and stay safe.

1. The use of generative AI will continue to grow in all sectors.

Like it or not, AI is here to stay. We can either embrace it or get left behind. Companies are looking for qualified candidates with ChatGPT and prompt engineering skills.

Consider the following stats from this 2023 LinkedIn Workplace Study:

  • 44% of U.S. executives plan to increase the use of AI within their companies.
  • 40% of U.S. executives believe AI will unlock revenue and growth opportunities.
  • Generative AI will impact over 500 skills including Data Analysis, Financial Reporting, Content Creation, Email Marketing and Software Development.

How to capitalize on this trend:

  1. Update your skills by taking courses and obtaining certifications.
  2. Read blogs and books that discuss AI topics.
  3. Follow AI thought leaders on social media platforms.
  4. Join online communities to connect with others who have an interest in AI.
  5. Update your LinkedIn profile and resume to reflect your new AI skills.

2. Side hustles and businesses are growing at a rapid pace.

Inflation and the cost of basic necessities have caused people to rethink the way they work. More than 75% of U.S. employees are living paycheck to paycheck. That’s why many people are working side hustles to stay ahead of the bill collectors and afford leisure activities.

Millennials and Gen Z have fully embraced the side hustle economy. Many saw their parents struggle during The Great Recession and decided to take the reins of their financial future.

The good news is you don’t have to be of a certain generation to embrace this popular way to generate income. You can start a side hustle at any age if you are open to the concept.

How to capitalize on this trend:

  1. Identify your marketable skills.
  2. Build a website and social media profiles to market your skills.
  3. Reach out to companies that could use your skills and may be willing to hire you on a freelance basis.
  4. Offer your skills on websites such as Upwork, Fiverr and People Per Hour.
  5. Connect with other people in your community who have side hustles.

3. HR recruiters will focus more on skills than job titles during the hiring process.

When it comes to new employment opportunities, job titles are yesterday’s news. Many recruiters are more interested in the skills that you bring to the table. After all, what good is a fancy job title if you haven’t developed the skills to help a company grow?

Traditional factors such as college degrees offer limited insight into a candidate’s potential. Assessing skills and abilities offer a more useful approach to finding the best candidate and expand their talent pool.

How to capitalize on this trend:

  1. Tailor your resume and LinkedIn profile to highlight relevant skills that are attractive to prospective employers.
  2. Develop new skills that will make you a qualified candidate for the new role that you desire.
  3. Hire a career coach to help you refine your job search and determine which skills to highlight.

Ready to learn more about emerging workplace trends in 2024? Explore the following resources.


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